Email Marketing: Useful Links
Here’s a few useful email marketing links that I have found that would be useful for someone just getting started in business:
- How Crappy Landing Pages Kill Email Campaigns — a must-read for marketers.
- Email Newsletters: Guidelines and Examples — useful, particularly for designers and coders.
- A Guide to Creating Email Newsletters — this is from the sign-up and content perspectives.
- Smart Email Marketing — the next person that calls it a “blast”, I’m going to slap. Hard.
My bosses say “email blast” all of the time and it always makes me twitch, although I have no idea why. I think it’s because it makes what should really just be called an email or a newsletter sound absolutely obnoxious.
Understandable. I think of “blasting” as sending to an entire list rather than a subset of it. Given the data that’s already collected, this just seems stupid to me — all you do is alienate your email list via inundating them with poorly targeted information.