Archive for the ‘E-Marketing’ Category
There’s no doubting that Stanley Kubrick was a f**king genius when it comes to making movies. But the man was ahead of his time in using metrics to best identify his markets for A Clockwork Orange.
To know me is to know that I frequently take the opportunity to let the snark fly, as illustrated below. And yeah, while it amuses me (and likely others) to take the opportunity to prod at the companies that oppose things like gay marriage (or other forms of social advancement), there’s actually something to be [...]
Can anyone explain to me what the benefit of using Microsoft’s Tag instead of QR codes? I don’t see that it truly offers anything that QR codes doesn’t, and the fact that it’s in color only serves to increase my printing costs. Anyone?
So one of the things I’ve been working on is monetizing this blog. The first step in that, is to get AdSense going. Now I applied for Adsense waaaaaay back in 2006. In 2008, I merged it with my Google account. They sent me a PIN number to enter. That was while I was moving, [...]
Three thousand rupees. That’s $60. Per month. That’s either a damned smart play at credibility, or Khushi Pawar thinks that 3000 rupees is a boatload of money.
So yeah, the website is coming along nicely. Some minor tweaks to the stylesheet and the conversion from flat HTML to WordPress template should be done by the end of this week. So I’m pretty stoked about that. I’ve got the logotype design finalized, as well, and you can get a sneak peek: This coming [...]
Here’s a few useful email marketing links that I have found that would be useful for someone just getting started in business: How Crappy Landing Pages Kill Email Campaigns — a must-read for marketers. Email Newsletters: Guidelines and Examples — useful, particularly for designers and coders. A Guide to Creating Email Newsletters — this is [...]
In my analysis time at work, I’ve been batting around the idea of “unengagement” — a metric to determine individuals that have received x number of email campaigns, are still eligible to receive campaigns1, and have not clicked on any links in the email. The industry standard, per Epsilon Interactive, defines an engaged user as [...]
This week I spent several hours on unanticipated work caused by an as-yet unidentified fault at one of our service providers. I won’t delve into details (nor name the provider), but I will state that the end result was a that I had a large number of clients who were extremely upset, and for the [...]
