Ignite Minneapolis

I hit up Ignite Minneapolis last night, intrigued because my friend/former co-worker, Kim (@kimberlyoh) was presenting on “How to Write a Novel in 30 Days” — while there, I ran into a ton of friends and former co-workers, and realized just how small the Minneapolis marketing community is. Ran into Ward and Svetlana from my Findlaw days (Twitter usernames unknown), my friends Jumi (@sparklemotion) and Ashley (@missashe) — neither of whom I’ve worked with before, my old boss from ASI, Scott (Twitter username unknown), and a few others. I missed out on meeting @lindsi due to a migraine that started to invade my frontal lobes, and my need to get out of there while I could still drive.

So. Besides the social aspect, a lot of the talks were fascinating and well-presented. Even the ones that were poorly-presented were usually capable of sparking some interesting ideas. (P2P Finance was one of these — it wasn’t well-done, but it sparked some seriously interesting ideas in my head.) We got a mix of ideas, product announcements (a book, and a Twitter knock-off called Yammer), and a few bits of humor (I’m still WTFing about orange, and loved the straight-to-the-point talk about douchebags).

Before my arrival, I was hoping for an environment like the TED Talks. What I got was the TED Talks…with about a hundred marketers standing in the back drinking and networking with little volume control. I’m not against networking, or drinking for that matter, but while people are trying to make a presentation, it’s a little obnoxious.

All in all, a good time was had. I’ve even got an idea for a future presentation, and it’s something I’ll probably pursue a year or so down the line. Got to give Kim a chance to heckle, after all. Only fair.

Anyone else go? What’d you think? Impressions? Ideas spun-off from the talks? Ideas for your own talk?

7 thoughts on “Ignite Minneapolis

  1. fontosaurus, you’re the best. I don’t need to know your topic, I’m already working on my “heckle dan” bullet points.

    There really is something to be said for standing up in front of a crowd, having to keep pace with an auto-advancing presentation, and all the while knowing that your audience reactions are being broadcast to the entire ROOM… and the rest of the world. What an amazing way to present — you can see the slams and the praise, see who’s bored and who’s offended, see who’s rockin’ with you.

    Props to the other folks who got up there and tried it — you were right that every present had possibilities. Can’t wait for the next one! This is pure MPLS, even if it didn’t start here.

  2. I had to leave before the presentations even began because it was so poorly planned out, too many people, and the vibe of the room was just completely wrong. I was expecting a nerdier, more technical crowd composed of people who were there to listen to people saying interesting things, like TED as you mentioned. What I found were a bunch of people super into themselves that were more interested in talking to each other and looking pretty than the idea and spirit of the event itself. Once I realized what it was, I couldn’t get out fast enough. To people that didn’t attend, consider yourselves lucky. I actually feel bad for the presenters having to present to that miserable group of attendees.

  3. I tuned in from home. It was a great show. Loved how fast people had to talk, some couldn’t hang. Wish I could have networked a little more than just new people to follow on the Twitter..
    Being at home did have it’s upside for staying glued to @Tweetdeck and having the video stream open on my lady’s laptop. Video feed could have been a little better, or at least organized better for the slides that weren’t big and bold. Maybe show the slide for a few seconds and then cut back to the actual event?
    Funny to hear Dan get called out by @kimberlyoh with full name and twitter ID on stage. I was laughing pretty loud at home..
    This event made me want to get more involved in the 2.0. I would like to present next time an event comes around. I would do a rant on user error.
    My favorite factoid from the evening was that humans become hostile towards robots when they reach 90% likeness. haha

  4. @Attendee
    I see your point exactly. I’m hoping that the concept of the event can be more-refined and better-communicated to the potential audience prior to the next one. The type of turn-out was probably due in part to MIMA being one of the co-sponsors.

    I’m not fundamentally opposed to marketing talk happening at one of these, but there’s two caveats to that:

    1. It needs to be innovative. Yes, we know Twitter is awesome, and you’re funny, and it’s about conversations, etc., but howabout giving us an idea that hasn’t been talked to death on the Interwebs already?
    2. Marketing/social media needs to be a small component of the show, not the only component. I’d like to see more of a TED — “technology, entertainment, design” — focus.

    Make us think about original thoughts, not “haven’t I already read this somewhere?” and I suspect we’ll see less chit-chat from the back of the room and a more-engaged audience.

  5. Dan,

    It’s “smuggli”. And I don’t tweet much anymore. Sort of getting back into using the uh… damn, what do you call it? Ummmm… oh yeah! Phone.

    Cheers, and thanks for coming to Ignite!

    – Scott

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