[RAW] Notes from the 2016 Minneapolis Wordcamp, Day Two #wcmpls

Sunday was the second day of Minneapolis Wordcamp 2016, and I was bouncing around from session to session quite a bit.  It’s definitely on my agenda for 2017 — it’s a great experience, I always learn a lot, and I’m motivated to do more shit once I’m out of there.  I’m making a point to publish my raw notes from each day.

BRUNCH Bicycle Freelancing — Quick Talk

Steal ideas from a bike shop…do the equivalent of a group ride, share info, teach people how to do stuff to generate more work. Email newsletter,

Consumer trust in brands waning. 18 percent of consumer trust posts by brands/companies.


BRUNCH Email Marketing for Bloggers — Quick Talk

Mostly duh.
Use EMM metrics to determine what your popular content is, adjust accordingly.
Post notifications, weekly digest, weekend edition (unique content).
DO NOT give away all your content in your email.

Case study showed:
Updates when a new post comes up.
Weekly recap on Fridays.
Weekend edition on Saturdays. Include a window on our lives.

BRUNCH Embracing Failure (How To) — Quick Talk

Everyone fails. If you don’t want to, only do what you can. Skills don’t progress = obsolete.
* Only seeing everyone’s highlight reels, we assume only we fail.
* Internet isolates us.
Baggage of it weighs us down, makes it difficult to continue to innovate.
Why embrace it?
* explore new possibilities
* expand creativity
* discover new opportunities
* build new relationships

You will fail. What you do next matters.
This feels like a Nike or Under Armor commercial. Only without the sweaty people.

Failure is just a moment.

Create a Plan. Choose a new perspective. Failure can provide us with feedback to move forward.
Edison failed constantly with the lightbulb, but we never talk about that.
We fail to remember our successes.

* be proactive instead of reactive
* coordinate expectations
* get a broad view of the situation

Have your emergency plans ready to go before the fire starts. Look at failure and success possibilities. Keeps you away from trouble.

“Fail Forward” — @mrkylemaurer
Build on what you learned, both good and bad.
Value what you learned, even if the work is discarded.
Create an atmosphere of compassion and honest to nature stronger relationships. Your client fails too — they understand it.
Continue to seek your best path.

12:30 More Than Words: The Power of Type – @myklroventine


13:30 Javascript ❤️ WordPress

Design patterns clean, useful, make it easy. It is a way of programming to creative maint/usable/scalable code.
Why? See above. Other developers can take over. Proven solution to previous similar problems.

Jon Duckett’s “Javascript and JQuery” book.

Module Pattern
mostly widely used pattern

Public vs. Private
some functions public; any page can see/use
private; api key things, etc.

highly readable
supports private data (API keys, transactions, etc.)

WP? Piece out all the code logic.
Can find the code easily.

Observer Pattern
when some event happens, do something
similar to Angular

* prototype pattern
* tons of others
* “Learning Javascript Design Patterns” — book, female author
* “Carl Danley on JS Design Patterns” —
* Learn.Code Academy on Modular JS — youtube series

Treehouse for learning.
Front-End Masters for learning.

Javascript -> JQuery -> ReactJS (Views also good. Vuze?)

14:30 Maximize Media

Need to be a DMCA infringement agent if you want to be an agency with content.

CreativeCommons.org portal

How can external media be leveraged in WP as a presentation channel?
Can I use open source/standards to craft workflow for WCM/ECM?

WCM = web content management
ECM = enterprise content management (Sharepoint. Ick. Or Stellant.)

Media is the new black. – Neil Patel
66% of social media posts have images
Images = 35% more reshapes
Visuals can increase readability by 80%
Content/relevant images get 94% more views

Metadata = data about data
tagging, categories, etc

“key to ensuring that resource will survive and continue to be accessible into the future” – NISO.org

Art scans on dark web of stuff in the public domain.
digital collections @ ny public library — even has metadata
Adobe Bridge — digital asset management solution

There is a WP plugin called Pixabay Images. Get it.

XMP — Extensible Metadata Platform
ISO created by Adobe for creation/processing and interchange of std and custom metadata for digital documents and datasets. (Extend with blockchain stamps?)

UUID — serial number item, points to original scan at NYPL in this example.
X.667 engineering spec from ITU

Dublin Core — standards overlaying atop all metadata standards
Mindmap in presentation deck.

EXIF — photo metadata for cameras
IPTC — photo metadata standard — used heavily, more detailed than EXIF?
— used by NYT, The Economist, IHT, The Guardian, etc.

Why all this data? DMCA.
Copyleft — open attribution, but you still have ownership…
Pressbooks — open source digital e-publishing

Image Metadata stuff in WP. Has libraries for EXIF, etc.
WP wipes metadata. Ugh.
Unstructured media can’t scale multiple channels.

WP is presentation layer.
10up has a custom solution.
Complexity of rules require custom solutions.

Media Library Assistant. Adds taxonomies to media library.

Some solutions — link to Digital Asset Mgmt servers.

IntermediaDB — beta plugin for wordpress. Starter plan for $ per month, rather than $$$$ – $$$$$$.

FLIGHT BY CANTO. Store and sort all your digital files, simply. Has to work with clouds, social, etc., needs workflow and rules. Allows structured folders and albums.

Getting there.


Some people and business seem to be able to make everything and do it right.
It’s a lot of somethings.
Need to watch/read this guy.

effort consolidation — habits are biological autopilot. a cron job. let us to do more and think less. prefrontal cortex = decision maker, build a routine and the basal ganglia form the cron job. at first new activity = high effort b/c prefrontal cortex required.

habit stacking — requires three things: cue, routine, and reward. without those, no habit forms.
cue: home from work
routine: walk 30 minutes
reward: watch a movie

Once a new habit becomes a cron/routine, add new habit: eat two pieces of fruit. Eat one before and after the previous habit. Then add a liter of water per day. Do it during the reward.

How does this apply to business? Content marketing is HARD. Great businesses are doing it. Seems hard. If we take habit-based approach it becomes easier.

New activity: research new topics for 30 minutes per week.
New activity: add 5 new headlines to list per week.
New activity: write one rough draft per week
New activity: finalize one rough drafter and publish per week


Habits are biological autopilot.

Answer one question: what do you want to change? Life? Business?

Understand the habits that make up that change.

Tackle one habit per month.

content mktg

habit stack

The Power of Habit – Charles Duhigg

Use pieces of the routine as rewards for the newly-forming habit. (Crowd comment.)

Scheduling shouldn’t be the trigger. There’s always time.

They should flow into he schedule, they’re not going to become habit, just a commitment. If you have to schedule it, re-evaluate.


See you in 2017.