In the technology world, there’s this talk of ubiquitous computing — having supercomputer processing at your fingertips, wherever you are, and paired with access to the world’s knowledge. If the systems continue to pair data like above, I think that the usefulness (or lack thereof) will render such systems stillborn.
To explain my statement above, I must rely on anecdote. I was reading an article about Karl Rove trying to squash Joe Lieberman’s VP chances, and saw the phrase, “John McCain’s high command”, wherein ‘high command’ was hyperlinked. I clicked the link and got a pop-up window talking about the German high command of the Third Reich. Now, I may think that the Republicans are borderline fascists, but calling them Nazis isn’t applicable until they start a full-blown pogrom.
In other bad pairings, Microsoft recently announced it’ll be answering Apple’s well-received Mac vs. PC ads with it’s own ads featuring Jerry Seinfeld. This, of course, is proof that Microsoft is capable of making bad pairings with interesting undertones, as well.
When I first heard the news, I was like, “Jerry Seinfeld? Dear god, he hasn’t done anything worthwhile in a decade.”
Because neither has Microsoft.
Jerry Seinfeld: tedious, has more money than God, currently ineffectual in producing anything worthwhile, peaked more than a decade ago, is riding on past successes, and is only liked by insecure 17-year olds.
Microsoft: tedious, has more money than God, currently ineffectual in producing anything worthwhile, peaked more than a decade ago, is riding on past successes, and is only liked by insecure 17-year olds.