4 thoughts on “QR Codes vs. Microsoft Tag

  1. Data density, and (i assume) smoother tag reading integration on Windows Phone.

    If you just want something that points to a reasonably short URL, QR codes are probably fine for you (not to mention there much wider adoption rate).

    There’s also the theory that QR codes don’t actually work, marketing-wise: http://www.npr.org/2011/09/26/140805493/few-consumers-are-cracking-the-qr-code

    But you’re tech savvy enough to play around with them for a minimal cost, so I wouldn’t be too worried.

    • I agree that QR codes are becoming the complicated version of a plain ol’ URL but I mostly think it’s because people using them for marketing don’t understand them or the people who use them. When I scan a QR and it goes to the company’s home page I get peeved that they didn’t just give me the URL (which I could probably remember if I typed it in once). They’re basically stomping on their own brand recognition.

      For me & my business, QR codes are for two things: URL shortening/shortcuts & easter eggs. Instead of expecting people to type out some obscure fb event page URL it’s a shortcut directly to it. Awesome. Maybe a company is using it to reward people who dare to scan it by giving them a coupon or some other goodie. That’s cool too. But to make me go through the steps of opening the app & scanning & waiting only to find I could have just typed jimmyjohns into google and gotten the same results, you’ve lost my interest completely.

      My philosophy about it is that there needs to be an incentive attached to it or you’re probably abusing the technology for the sake of being current.

      @Dan – you’re right, that’s pure CMYK ink fuckery for 95% of us who don’t need added data density.

      • Agreed. QR codes shouldn’t just go to a homepage. They should be tied (somehow) to the content they’re associated with. And yeah, I view them as more of a direct-link to specific content or a easter egg opportunity.

    • Jumi, I agree that QR codes are a little bit sketchy as a marketing tool as of yet, but I think that is due in-part to a large percentage of marketers being technologically unsophisticated.

      As for URL length — I’ve stuffed some pretty lengthy ones into QR codes as a test, and if they were too big to fit, I’d run them through a URL shorterner like bit.ly first.

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