DanBailey.net

Here’s a few useful email marketing links that I have found that would be useful for someone just getting started in business: How Crappy Landing Pages Kill Email Campaigns — a must-read for marketers. Email Newsletters: Guidelines and Examples — useful, particularly for designers and coders. A Guide to Creating Email Newsletters — this is [...]

In my analysis time at work, I’ve been batting around the idea of “unengagement” — a metric to determine individuals that have received x number of email campaigns, are still eligible to receive campaigns1, and have not clicked on any links in the email. The industry standard, per Epsilon Interactive, defines an engaged user as [...]